Senior Demand Generation Manager

Join the legal industry's most trusted cloud-based content services and workflow platform provider in Lehi, Utah and be the person behind their growing demand!
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We are looking for a numbers-driven professional to join a could-based solution provider on their journey of success. This high performance environment will see a candidate, driven by results, thrive as they meet and exceed targets in the region. This role in based in Lehi, Utah. 

As the Senior Manager of Demand Generation, you will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for the company’s products and services in one of the following two sectors: corporate legal and government sectors, small/medium law. Through online and offline campaigns, you will directly impact the company’s revenue goals. You will work closely with our sales executives, sales operations, corporate marketing, and product teams in the development of the company’s customer acquisition and retention strategies.

Responsibilities in the role:

  • Develop, execute and analyze demand generation campaigns and promotions across a wide spectrum of acquisition and upsell channels to deliver revenue at or above monthly targets
  • Research and present recommendations for direct response marketing programs including, but not limited to email campaigns, webinars, PPC, SEO, content syndication, and online events
  • Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources
  • Deliver world-class reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Drive A/B testing and optimization into all aspects of our marketing
  • Provide recommendations for marketing strategy and tactics based on testing and analysis
  • Work with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices

The ideal candidate:

  • Ability to think critically and communicate complex information
  • Strong communication and writing skills
  • Creativity
  • Innovation
  • Communication Proficiency
  • Teamwork Orientation
  • Flexible Behavior
  • Analytical
  • Technical Capacity
  • Problem Solving/Analysis


  • Demonstrated track record of success directly managing demand generation campaigns in the corporate and government sectors
  • Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
  • Advanced, hands-on use of, Marketo, and Google Analytics
  • Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
  • Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth
  • Advanced knowledge of lead scoring and lead nurturing best practices
  • World class analytical and quantitative skills
  • Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
  • Ability to turn data into marketing intelligence and action-oriented analysis
  • Ability to think critically and communicate complex information

Or, know someone who would be a perfect fit? Let them know!

Novum Global is a worldwide specialist in the legal sector, opening up opportunities for legal technology businesses and law firms through advisory and talent acquisition and for candidates through finding long-term careers.


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