Product Marketing Manager
Role Overview
As a Product Marketing Manager, you will play a key role in driving the go-to-market strategy, positioning, and messaging for our suite of products. You will work closely with Product, Sales, and Marketing teams to create compelling product stories that resonate with our target audiences. This role requires a strong understanding of the legal and professional services industries, a knack for translating technical features into customer benefits, and a passion for creating high-impact marketing campaigns.
Key Responsibilities
- Go-to-Market Strategy: Support product launches by developing and executing go-to-market strategies for new and updated products.
- Messaging & Positioning: Develop clear, compelling product positioning and messaging that differentiates offerings in the market.
- Content Creation: Work with internal and external teams to produce engaging content (e.g., case studies, product videos, webinars, blog posts) that supports customer acquisition and engagement.
- Sales Enablement: Create and maintain sales collateral (e.g., product sheets, presentations, battlecards) and training materials to empower the sales team with the tools they need to close deals.
- Market Research: Conduct research on competitors, customer needs, and industry trends to inform product and marketing strategies.
- Performance Analysis: Track and report on the effectiveness of product marketing campaigns, making recommendations for future improvements based on data-driven insights.
- Customer Advocacy: Collaborate with Customer Success to identify advocates and leverage case studies, testimonials, and reviews.
Qualifications
- Experience: 2+ years in product marketing, preferably in B2B technology or SaaS. Experience in legal or professional services is a plus.
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Skills: Strong communication and copywriting skills, with a keen eye for detail. Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce) is an asset.
- Attributes: Self-starter with a collaborative mindset and a passion for driving product success.
Benefits
- Competitive salary and benefits package
- Opportunity for career advancement within a growing company
- Flexible working options
- Professional development and training opportunities
- Services
- Career search
- Locations
- London
- Remote status
- Hybrid Remote
Novum Global - Worldwide Legal Sector Specialist
We create opportunities for legal technology businesses and law firms through business advisory and talent acquisition services and for candidates through building long-term careers.
Novum Global bring over 20 years of expertise together from a variety of disciplines to make the future of technology vendors and professionals brighter. Our team is dedicated to being the partner that businesses, firms and professionals can go to with ease of mind that their growth aspirations are in the best hands.
Novum Global's services range from start to end as we find the best matches between open roles and professionals and support the development and successful execution of strategic goals.
About Novum Global
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry.
Product Marketing Manager
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