Senior Sales Development Representative
Role Overview
The Sales Development Representative will be responsible for identifying, engaging, and qualifying prospective law firm clients. This is a critical, high-visibility role ideal for someone who thrives in a fast-paced SaaS environment, enjoys consultative conversations, and wants to break into legal tech sales.
You will partner closely with Account Executives to develop outreach strategies, run targeted lead generation campaigns, and ensure a healthy flow of qualified opportunities.
Key Responsibilities
- Conduct outbound prospecting through email, phone, LinkedIn, and events to engage potential law firm clients.
- Qualify inbound leads and determine fit based on firm size, pain points, and needs.
- Execute structured outreach sequences and track progress in the CRM.
- Work closely with Account Executives to schedule discovery meetings and create high-quality sales opportunities.
- Research target firms, decision-makers, and industry trends to personalise outreach.
- Maintain accurate and detailed records of all prospect interactions and pipeline stages.
- Achieve and exceed monthly KPIs for outreach volume, meetings booked, and opportunities created.
- Represent company with professionalism and a deep understanding of our value proposition.
- Contribute ideas to improve outreach messaging, cadences, and lead-generation strategies.
Required Skills & Experience
- 1+ years in a sales-focused role (SDR, BDR, inside sales) — SaaS or legal-tech preferred, but not required.
- Strong communication skills, both written and verbal.
- Comfortable with high-volume outreach and proactive prospecting.
- Ability to understand complex products and explain them clearly.
- Highly organised with strong attention to detail.
- Self-motivated, resilient, and driven by measurable goals.
- Experience using CRM tools (Salesforce, HubSpot, or similar).
Nice-to-Have
- Experience selling into professional services or law firms.
- Familiarity with business development.
- Previous exposure to legal tech, SaaS, or B2B enterprise sales.
What the role offers
- Competitive base salary + commission structure.
- Clear progression path into Account Executive roles.
- Opportunity to join a high-growth legal tech company in scale-up mode.
- Collaborative culture focused on learning and development.
- Remote-first environment with flexibility and autonomy.
- Chance to make an outsized impact on a product used by leading law firms around the world.
- Services
- Career search
- Locations
- London
- Remote status
- Fully Remote
Novum Global - Worldwide Legal Sector Specialist
We create opportunities for legal technology businesses and law firms through business advisory and talent acquisition services and for candidates through building long-term careers.
Novum Global bring over 20 years of expertise together from a variety of disciplines to make the future of technology vendors and professionals brighter. Our team is dedicated to being the partner that businesses, firms and professionals can go to with ease of mind that their growth aspirations are in the best hands.
Novum Global's services range from start to end as we find the best matches between open roles and professionals and support the development and successful execution of strategic goals.
About Novum Global
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry.