Demand Generation Manager
Role Overview
As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth.
Key Responsibilities
- Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives.
- Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity.
- Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising.
- Create and manage lead-nurture email workflows to move prospects through the funnel.
- Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences.
- Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers.
- Act as a representative within relevant agencies, industry groups, and associations.
- Track, analyse, and report on campaign performance to measure impact and effectiveness.
About You
- Experienced in leading customer acquisition initiatives.
- Skilled in planning and delivering end-to-end marketing campaigns.
- Demonstrated ability to drive ROI through optimisation of large-scale marketing efforts.
- Strong project manager with the ability to manage multiple priorities simultaneously.
- Excellent communicator in both written and verbal formats, able to collaborate in person or remotely.
- 5+ years in a marketing role — SaaS experience is a plus.
- Degree in marketing, business, or related discipline, or equivalent experience.
- Services
- Career search
- Locations
- London
- Remote status
- Hybrid
Novum Global - Worldwide Legal Sector Specialist
We create opportunities for legal technology businesses and law firms through business advisory and talent acquisition services and for candidates through building long-term careers.
Novum Global bring over 20 years of expertise together from a variety of disciplines to make the future of technology vendors and professionals brighter. Our team is dedicated to being the partner that businesses, firms and professionals can go to with ease of mind that their growth aspirations are in the best hands.
Novum Global's services range from start to end as we find the best matches between open roles and professionals and support the development and successful execution of strategic goals.
About Novum Global
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry.